Sustainability isn’t an accessory we adopt at will — it’s woven into our DNA, a fundamental part of who we are and how we approach everything from operations to production
Sustainability
We’re confident that introducing a botanical approach to skincare can lead to meaningful, long-term change. But beyond that, we are committed to giving more back to nature than we take, now. That’s why we give back in the most valuable way possible: by planting one tree for every item sold through our website. We’ve calculated the environmental cost of producing a 30ml bottle of facial oil—and found that a single tree can restore that impact in just 3 to 5 days. While exact measurements can be complex, we are certain of one thing: each tree planted will, over its lifetime, give far more than it takes. Read further
The following reflects the key areas of our operations where we actively consider and impact sustainability
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Our formulation has been through a long and thoughtful process. Our aim has been to create a formula that combines the most effective botanicals nature has to offer—while carefully selecting those that fulfill our purpose and require minimal resources to produce. For instance, aloe vera is the ideal ingredient for Golden Hour—not only for its powerful properties, but also because it’s one of the most water-efficient plants, making it both effective and environmentally responsible. The design of our products has followed this same mindset—approached with sustainability in focus from the very beginning.
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We use only reusable glass bottles for our oils. Guided by a strict no-plastic mantra, all ingredients from our suppliers are delivered in reusable glass as well. Our entire production process relies solely on glass and stainless steel, ensuring that no microplastics ever make their way into our products. Every material we use is chosen with intention—to protect both the integrity of our formulas and the planet they come from.
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Our packaging reflects the same values that guide our formulations. We use recycled, textured cotton labels for our bottles, and all outer packaging is FSC-certified. For protective wrapping, we reuse old issues of Le Monde — giving them a second life, in a charming context.
We're honest about where we are in the process: around 90% of our packaging meets our sustainability standards. The remaining areas are a work in progress, as we continue to search for solutions that meet our values without compromise. Sustainability is not a fixed goal—it’s an ongoing commitment.
New age luxury
Luxury is no longer about excess. In the new age, luxury embraces the principle of less is more. Fewer unnecessary additions. Fewer materials that burden the planet. Fewer intense, synthetic and overstimulating experiences for the senses to decode in an already saturated world. Less striving to be everything, everywhere, all at once. Modern luxury values the effort it takes to create simplicity — to strip something down to its essential purpose while still solving a problem. It’s about freshness without the “easy”, cheap and unethical shortcuts.
You’re not paying for more — you’re paying for less. You’re paying for transparency and a shorter journey from origin to product in hand. You’re paying for glass over plastic and better sustainable and reusable materials. For a shorter lifespan, but a cleaner, more honest product. You invest in rejecting the cheap way, and taking a stand in supporting what’s right.
We plant a tree per item sold
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FAQs
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Yes. The oil functions as a nutritional base for your skin, working it’s wonders over night. You can absolutely continue your normal routine when integrating the product.
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Golden Hour - Active botanical care™ works on normal skin types, dry and oily, mature and dehydrated skin. Do you suffer from extreme skin conditions like severe acne, we advise you to address a doctor and always do a patch test beforehand
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Botanical skincare is often gentler and safer for most skin types because it uses natural, plant-based ingredients without harsh chemicals or synthetic additives. Our formulas are designed to support the skin’s natural balance—minimizing irritation while delivering effective, clean results